015: How to Avoid Scams in the Music Industry
There are no shortcuts in this business, and anyone who tells you otherwise is probably trying to scam you. Continue reading
Category: Strategy
How to Spot Your Superfans
It’s possible that you have quite a few superfans waiting to spend their money to prove their undying loyalty and gratitude to you. There’s just one problem. You haven’t given them the chance to do it. Let’s fix that. Continue reading
What Is Branding? A Guide for Independent Musicians
What is Branding? One word that is often associated with marketing is Branding. What is a brand? If you ask most people, they’ll tell you that branding is about your Continue reading
Why Consistency is the Key to a Successful Music Career
Consistency is More Than Just Showing Up In the age of the influencer, there’s a phrase that we see all over the internet. “Content is king.” They tell you Continue reading
011: Harnessing the Power of Paid Traffic with Jens The Guru
Jens “The Guru” Elmera is an online marketing and advertising expert with over 10 years of experience in the Music Industry. His mastery of Facebook, Google and Instagram’s advertising platforms Continue reading
When Should an Artist Hire a Manager?
An artist manager is a huge part of a successful career, especially for the independent musician. The right manager can build connections that will open doors to opportunities beyond your Continue reading
How To Craft the Perfect Pitch for Blogs, DJs and Playlist Curators
Relationship building is absolutely the most critical skill you can develop in pursuit of a career as a musician. Ideally, you’ll have a formal introduction to the people who hold Continue reading
How To Conquer Your Local Music Scene
When getting started in music, most artists have a great desire to rise up the ranks of their local music scene. They want to be like the local acts who Continue reading
How To Make Better Music In 2018
When artists ask me how they can be successful in their music careers, the first thing I ask for is a link to their music. It’s necessary, because no music Continue reading
Budgeting: A Guide for Independent Musicians
If there’s one thing that is essential to your career as an independent musician, it’s your ability to follow a budget. Budgeting is the process of determining how and where Continue reading