In the days of social media, there are a number of platforms available to musicians to promote their works. We have Facebook, Twitter, Instagram, and even Snapchat if you’re DJ Khaled. With so many platforms available, it is easy to forget about the most basic important aspect of any digital marketing strategy — an e-mail list. Here are 3 reasons you should be putting more effort into your e-mail newsletter campaign.
- More Revenue – mailing list subscribers are much more likely to make a purchase than social media followers. It is estimated that every dollar spent on E-mail Marketing nets a return of $44. That sounds like 44 reasons you need a mailing list today
- Deeper Engagement – with the changes being made to the post-ordering algorithms on each social media site, it is difficult to know if your posts are reaching your followers. In the smartphone age, most people have their e-mails pushed to their phones constantly, so you’re much more likely to get your message in front of them.
- Valuable Insights – each e-mail marketing service comes with extremely helpful reporting tools. Mailchimp, for example, lets you view your open rate and click rate at a glance. Take a deeper look, and you can see exactly who opened, test out subject lines, and even see which links your subscribers clicked. This will help you cater your content to your most loyal followers, providing a better overall customer experience.
We’ve only scratched the surface on why an E-mail Marketing campaign should be the first priority for your album release, tour, or press cycle. Need help building your list, contact us for a consultation! We’ll help you get up and running today.